The Sony Bravia KDL40Z5500 - A First Review

Looking At The Sony KDL40Z5500

The Sony KDL40Z5500 is Sony's latest 40" LCD TV. It utilizes the latest technology that Sony have developed, several key features include the latest Bravia engine, the Bravia engine 3, Live color creation, a 200Hz refresh rate, Applicast and a 10-bit panel. All these features will be discussed in more depth as we continue.

The Sony KDL40Z5500 is a HD ready TV with a screen resolution of 1920x1080, the maximum currently available. The addition of both a digital tuner and a cable tuner allows for unparalleled viewing choice. Most Sony's now come with the Bravia sync function an application that allows the user to use the Bravia remote to control all other devices with the one remote.

Sony have incorporated their latest version of Motionflow into this Sony KDL40Z5500 TV. It provides the television with an astonishing 200Hz frame rate, which means that 200 frames are broadcast onto the screen every single second. This helps to further decrease the effects of flicker and blur in high speed action scenes, improving the quality of sport and movies.

Sony's latest Bravia engine, the Bravia engine 3, provides improves picture performance across all media types whether that be TV, Movie or gaming. The engine incorporates full digital signal processing resulting in an immensely clear picture and life-like colors. Black levels have been enhanced so they are at their most distinct and natural. Whilst optimizes these key features the engine also automatically detects and displays the optimum picture setting for the appropriate media broadcast.

Along with the above features Sony have also included a 10-bit panel this helps to display more data on the Sony KDL40Z5500 TV at any given time. A dynamic contrast ratio of 1m:1 has been included this helps to increase the black levels whilst also improving color representation. Live color creation also improves the colors displayed by %30 more than a conventional LCD.

With applicast the user can simultaneously watch the TV whilst surfing the internet whether you want to check-out a website that's just been advertised or forgotten to make a reservation for a restaurant, all can be done without having to move a muscle.

Sony have included four HDMI connections alongside the generic connections that come as standard with TVs, e. G. Scart, RCA and S-video. This allows for all of your HD devices to all be connected so that there is no need for fiddling behind the TV to change the cables over to use the device you want. A USB media player is also included this allows a USB stick to be inserted and any media on it can be viewed through the Sony KDL40Z5500 TV.

The Sony KDL40Z5500 starts at a pricy $1670, although if you trade in an old TV at a selected store Sony will give you $300 cash back. Despite being costly as mentioned the money couldn't be better spent if you have it. The Bravia offers unrivalled viewing quality with a slim design that increasing the overall viewing experience.

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